Select Page

There Are Always Tradeoffs

The digital version of an object is almost never as good as the original analog object because digital systems can’t capture the full range of details and subtle qualities that exist in the real world. When something is digitized, continuous data (like visual details...

How Digital Color Works

Reflected color is what we see when light bounces off a surface, like ink on paper. When we print something, we use CMYK which is a subtractive color model. The ink absorbs certain wavelengths of light and reflects others. For example, if you want to print blue, the...

The Magic of Digital

Why are so many things digital today? The magic of digital technology lies in its ability to manage noise more effectively than analog systems. Unlike analog, which often blends noise with the signal, digital technology can distinguish and separate noise from the...